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DESTYL

The right range. Every market. Every season.

The AI thinking partner for merchandising, range planning and category teams in fashion and sportswear. A range is thousands of calls, and Destyl puts the full picture in front of you for every one.

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With Destyl

Destyl's Sources panel listing feedback decks, trend and insight PDFs, historic sales sheets and a strategy deck

Nothing is scattered.

Trends, targets, strategy, insight, sell-through, competitor moves, all in one place, connected.

A translucent brain filled with connected nodes and orange links

Nothing is forgotten.

A partner through every season, carrying the reasoning and the learning forward, even after people move on. It watches what you tell it to, and tells you when it changes.

A Destyl chat panel testing a new colourway next to a range board of product tiles

Nothing is untested.

Every scenario you run, stress-tested for gaps, overlap, margin and unanswered feedback before you commit, so you see the cost before it’s real.

Destyl's Gaps panel: each missing product with the trend source it is traced back to

Nothing is unsupported.

Every claim traced back to its source. Not a guess, but a case you can check yourself.

A range is thousands of calls.
Our agents make sure each one is made with the full picture.

Gaps Feedback Opportunities Targets Alignment Your range

Questions you might have.

Will it tell me what to keep or cut?

It builds the case for every product, with the evidence and the reasoning behind it. The call stays yours. Fashion is as much art as it is science, and Destyl gives your thinking a home. It doesn’t replace it.

How is this different from ChatGPT, or the tools I already use?

Your planning tools store final decisions. They were never built to help shape them. A general chat tool doesn’t know your range, your signals or your season, and can’t show where its answers came from. Destyl holds your business and your reasoning together, and carries both forward season after season.

Do I need to feed it everything myself?

No. Connect a SharePoint or Google Drive folder once. Whatever lands in it, reports, spreadsheets and documents, is picked up automatically, so your team keeps working where it already works.

Can I trust what it tells me?

Every claim shows where it came from and how any figure was derived. If something is missing, it tells you instead of guessing. You can check any case yourself before you rely on it.

How does this work with my ERP, planning tools and live integrations?

You can start without them. Destyl reads from your connected folder, so nothing is re-entered by hand and no integration project comes first. Direct integrations with your own systems are built with your IT team once you’ve committed. Destyl is a system of record for the thinking behind decisions: the reasoning, the evidence, the case.

Where does my data go, and who can see it?

Your data stays yours. Destyl runs in the EU, each customer’s data is kept separate, and access is controlled by role. We do not train models on any of your data. If you need Destyl to run inside your own infrastructure, we’ll talk it through with your IT team.

Start with a conversation.

  1. 01 We talk

    Thirty minutes. If it’s not obviously useful, we will know fast.

  2. 02 You see it work

    On a range like yours: gaps, scenarios, the case behind each one, live in front of you.

Talk to us

Our vision

Destyl is built by people who spent decades inside global fashion and sportswear, close enough to know the cost of getting an early product decision wrong, and how much time is lost looking for an answer.

You bring judgment, instinct, and the eye for what a customer wants. Destyl brings memory, coverage, and the patience to check everything, every time. Together, you make a range decision with all perspectives covered.

Everyone shaping a range deserves the groundwork done before they decide, so their judgment works with the full picture, not whatever was in reach.

We’re building it alongside the people who’ve lived this work: a future where instinct, reasoning and evidence sit side by side, and everyone who shapes a range walks into commitment with confidence.

Deepankar Bhagat

Deepankar Bhagat

Founder and CEO